Privacy Policy
Effective Date: 1 May 2025
This Privacy Policy outlines how NILOVA ECOM LIMITED, operating under the brand name Relentless Gear, collects, uses, stores, and protects your personal information when you access or use our website (www.relentless-gear.com) or interact with us in any manner.
By using our website or services, you agree to the terms of this policy.
1. Information We Collect
We may collect and process the following categories of personal data:
- Full name
- Email address
- Shipping and billing addresses
- Phone number (where provided)
- Payment information (handled securely by approved third-party processors)
- IP address, browser type, device data, and browsing behaviour (via cookies and analytics tools)
This information is collected when you place an order, register for communications, browse our website, or contact our support team.
2. Use of Information
Your information may be used for the following purposes:
- To process and deliver your orders
- To communicate order status and updates
- To respond to your customer service inquiries
- To improve our website and overall user experience
- To send marketing communications (where consent is provided)
3. Email Marketing
If you choose to subscribe to our newsletter or promotional emails, we may send you information about new product releases, offers, and brand updates.
You may opt out at any time by clicking the “unsubscribe” link included in each marketing email or by contacting us directly at support@relentless-gear.com.
4. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to:
- Understand and analyse website usage
- Personalise your shopping experience
- Remember preferences and cart contents
You can control or disable cookies through your browser settings at any time.
5. Advertising and Analytics
We use third-party tools including, but not limited to, Facebook Pixel and Google Analytics to collect non-personally identifiable information such as:
- Pages visited and time spent on site
- Device and browser information
- IP address and approximate geographic location
- Interaction with products and purchases
This information allows us to:
- Improve website performance
- Measure advertising effectiveness
- Deliver personalised advertisements across platforms such as Facebook, Instagram, and Google
You may manage your cookie preferences through your browser settings or via our cookie consent banner.
6. Third-Party Services
We only share your personal data with trusted third parties necessary for the performance of our services. These may include:
- Payment processors (e.g., Stripe, Klarna, iDEAL, Bancontact)
- Logistics and shipping partners
- Marketing and analytics platforms (e.g., Meta, Google)
We do not sell or rent your personal data under any circumstances.
7. International Data Transfers
By using our services, you acknowledge and agree that your personal data may be transferred to and processed in countries outside of your own, including Hong Kong, where NILOVA ECOM LIMITED is legally registered. We ensure adequate protection of your data in accordance with applicable privacy laws.
8. Data Security
We implement appropriate security measures to safeguard your personal information, including encryption where necessary, secure servers, and restricted access protocols.
9. Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or outdated information
- Request deletion of your personal data (subject to legal retention requirements)
- Withdraw consent to marketing at any time
To exercise any of these rights, please contact us at support@relentless-gear.com.
10. Governing Law
This Privacy Policy is governed by and construed in accordance with the laws of Hong Kong. Any disputes arising under this policy shall be subject to the exclusive jurisdiction of the courts of Hong Kong.
11. Contact
For any questions or concerns regarding this Privacy Policy or our handling of your data, please contact us at:
Email: support@relentless-gear.com
